What happens when you unleash the crew from Black Rifle Coffee Company in a Bass Pro Shop with zero adult supervision? This epic video.
BRCC teamed up with the visual effects wizards at Corridor Digital and were given the keys to a Bass Pro Shops store in Texas for a week of late-night filming. Holy hell was raised with the final result being the most ambitious Black Rifle Coffee video to date, with live-action stunts, full-on wire work, and even a pack of feral children — along with all the rifles, nods, and plate-carriers you’ve come to expect in a BRCC jam.
And yes, for the record, that really is Mat Best going ass-over-teakettle down a flight of stairs zipped in a sleeping bag. And no, that is not the first time Mat Best has been zipped in a sleeping bag and physically abused.
Why all the violence? To announce the rocking good sales at Bass Pro and Cabela’s this holiday season on everything Black Rifle Coffee. Need some caffeine, or a hat, or a shirt, like right fucking now because you’re a procrastinator and it’s almost Christmas? Bass Pro and Cabela’s has you covered. BRCC kit can be found in all their stores, nationwide. Get some.